Online Vs TV: 72% Of Agencies Say Online Video Ads Are As Effective – Or More Effective – Than TV [Survey]

by Amy Gesenhues
According to a new survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective, than television. The video advertising sofware provider surveyed 120 U.S. ad agencies, asking questions like: what percent of your digital RFPs included a video ad component in the last 12 months? How effective is online video advertising? ...Read the full article