Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans

by Greg Finn
As marketing has headed towards unique and targeted messaging, Pandora has jumped on the bandwagon with new Artist Audio Messaging. At the Code/Media conference yesterday Pandora founder Tim Westergren announced a pilot test that will allow musicians to contact fans directly. The service will open to a select number of artists including Lenny Kravitz.Read the full article