Publishers arm for war with ad blockers

by Ricardo Bilton
Some publishers believe “education” is the way to combat the spread of ad blocking. Maybe, but others think it’s just a matter of fighting back with tech of their own. ITV, the U.K.’s top broadcaster, for example, thwarts ad-blocking-software users by completely preventing them from watching its content. Those using ad blockers are politely, but firmly, turned away.Read the full article