Surprises from 2014: Popular vs. Effective Content Marketing

by Brian Massey
It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we are the masters of metrics, the mullahs of measurement, and mightier than mayhem, we weren’t sure how to measure “popular.” Wipe that quizzical look off of your face.Read the full article