The Hierarchy of Needs for an Engaged Social Media Audience

Quite often, we use the same terms when we talk about social media interaction as we do about communicating in-person: talking “social media faux pas” and “etiquette,” comparing conversion leads to first dates and talking about “wooing” customers. Despite all this, sometimes we forget the “social” part of social media—the fact that behind all those profiles are real people, wit ...Read the full article