‘There’s a Space Race Here': Steve Rubel on How Agencies Can Survive in a Content-Driven World

by Joe Lazauskas
Steve Rubel’s job sounds fun, but it’s certainly not easy: As the chief content strategist at Edelman, he’s tasked with studying the media and marketing landscape relentlessly and advising his mega-agency and its clients on how to stay ahead of the curve. For obvious reasons, content marketing has been on Rubel’s mind a lot in recent years.Read the full article