Yellow Pages wants in on content too

by Lucia Moses
If you’re like most people, you probably haven’t thumbed through a phone book lately. Online search is where most of our fingers do the walking now. To stay relevant with young consumers, the Yellow Pages renamed itself YP in 2012 and prioritized its digital properties. Now, it’s taking a familiar page from the brand playbook and launching a content strategy.Read the full article

YP presents Bill & Giuliana Rancic | #MakeEveryDayLocal Chicago

Giuliana and Bill Rancic take YP on a whirlwind tour of the local businesses that bring sweet home Chicago to life.