55 Questions to Ask Before Restructuring a PPC Account

by Joseph Kerschbaum
If you are a pay-per-click manager, at some point you’re going to inherit an existing account. This may happen when you start a new job, take over an account from a colleague, or onboard a new client with your agency. There is a sense of excitement as you find new opportunities within an account, but all too often folks jump straight into a major campaign restructure before t ...Read the full article