7 Ways To Use Emotion To Drive Conversions

by Tim Ash
Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then justify that decision with what seems like a consciously balanced weighing of pros and cons. Savvy marketers know that establishing an emotional connection with their visitors and/or creating a strong feeling of desire or pain (o ...Read the full article