How Dazed built a better DIY analytics tool

by Chris Smith
In search of better audience analytics, some publishers are opting to build their own tools. But building custom software doesn’t have to be expensive. Just ask Dazed in the U.K. Dazed Group has been trying to get a better understanding of Web analytics to inform its content. Recently though, the British fashion and culture outlet became frustrated with Google Analytics and its limitations.Read the full article