How The 2015 B2B Purchase Decision Process Has Changed

by Heidi Cohen
5 Steps To B2B Content Marketing Success The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to purchase. This makes it difficult to create targeted content and interactions that nurture prospects towards purchase. The 2015 B2B purchase decision process Educated by their consumer buying experiences, B2B buyers and influencers acr ...Read the full article