Introduction to the Google Analytics Spreadsheet Add-on
Building a dashboard with the Google Analytics Spreadsheet Add-on
Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization
Dan Stone, Product Manager at Google, speaks with Mike Telem and Mike Tomita from Marketo about the values of real-time personalization, web analytics, and remarketing, including: - How personalization and remarketing work together - How Marketo doubled conversion rates with them - How your organization can get started with Marketo Real-Time Personalization and Google Remarketing
Google Analytics Platform Principles - Lesson 2.4 Measurement Protocol data collection
This video is part of the Google Analytics Platform Principles course on Analytics Academy. View the full course at https://analyticsacademy.withgoogle.com/platform-principles. What you'll learn: Understand what the Measurement Protocol is and how it can be used to track activity on any digitally connected device.