Legacy wants to cut Gen Z smoking to zero

by Shareen Pathak
Every brand wants to reach millennials and, increasingly, Gen Z. But only Legacy considers it a matter of life and death. Legacy, the creators of the long-running anti-smoking “Truth” campaign, knows that reaching that generation is the key to wiping out youth smoking. In 2000, 23 percent of young people smoked. Today, that number is 8 percent.Read the full article

truth - LEFT SWIPE DAT Official Music Video

truth presents: LEFT SWIPE DAT - the new music video feat. Becky G, Fifth Harmony, King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto. Lip Sync your favorite part of the #LeftSwipeDat song and help spread the word that smoking pics get half the matches. Join the song at http://bit.ly/1DxGTzp