Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped And Harmed the Brand Newsroom

by Matthew Rothenberg
Brand newsrooms across the land are gearing up for the 87th annual Academy Awards Sunday night, hoping to “newsjack” the event with pithy real-time content that upstages the big show. In the spirit of branded blitzkriegs on massive TV events, let’s think back to where we were for Oreo’s “Dunk in the Dark” on Feb. 3, 2013.Read the full article