Play the game, join the Army: How to market like the military

by David Amrani
Marketers feel pressured to hit their numbers, but they can learn a few things from the U.S. Army (like how to stop complaining). The organization has a yearly goal for accessions (i.e. new recruits) based on projected geopolitical need. The number has hovered around 65,000 for the past decade. As you can guess, failure to meet it is not an option.Read the full article