Podcasts are booming, but Google could make them much bigger

by John Mcdermott
Podcasts, aided by the smash hit “Serial,” are having a moment. They’ve broken through with mainstream audiences, they’ve piqued interest from brand advertisers. Ad agencies — when they’re not busy producing their own podcasts — finally feel comfortable discussing podcast buys with clients. Despite these gains, the podcast industry has been mostly unable to tap into what could ...Read the full article