The 4 P’s: Product-Place-Price-Promotion: Part III

by Karen Amundson
You may have learned and forgotten about the 4 p’s of marketing. But before you write it off as an outdated principle, let’s consider how it might be used as a framework in the digital marketing world. It is particularly useful for content marketers. If you haven’t seen them already, review our previous posts on Product and Place. This week, we introduce the third of 4 P’s, “Price.Read the full article