The Power of Specificity: How to Rank Higher Using Long-Tail Keywords

by Carly Stec
There's a quote from The Perks of Being a Wallflower that reads, "We accept the love search rank we think we deserve." (Okay, so I may have embellished that a little bit, but you get the point.) While it's no secret that there can only be one number one, we've found that marketers continuously struggle to rank for highly competitive, high-volume keywords.Read the full article