Want a PPC Job? You better be able to answer this one question!

by Jeff Sauer
Hiring quality PPC managers was always very difficult. I reviewed thousands of resumes, had hundreds of phone screens, tons of in person interviews and even made a few hires along the way. With so many data points to reference between candidates, I started to develop a profile of the ideal PPC candidate. The best candidates had qualities that rarely made it into a job description or a resume.Read the full article