Why ad tech is: A) too complicated; and B) going to get more complicated

by Brian Morrissey
There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank Luma Partners, from display to search to video to native. Yet Luma’s own analysis is that little more than one in 20 will likely exit for more than $75 million. You’d think that means the collapse of the ad-tech bubble. You’d be wrong.Read the full article