Mass production and mass media

by Seth Godin
We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the ability to make things cheaply, in volume, demanded that we invent mass marketing--it was the only way to sell what was being made in the quantity it was produced.Read the full article