Marketers Over-Purchase Analytic Data

by Michael Levanduski
Share ! Everyone knows that one of the keys to success in marketing is having the data you need to make the right decisions. With this in mind, marketers (both online and offline) need to gather data together in a useful way. Sometimes this can be done internally using things like Google Analytics or other platforms. Other times it is necessary to buy the data you need from third parties.Read the full article