One Change Increased My List Opt-In Conversion Rate By 56.35%

by Rae Hoffman
I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out to begin testing these ideas.Read the full article