Real-time marketing at the Oscars: Winners and losers

by Shareen Pathak
While the term “Super Bowl for Women” may be as reductive as it gets, the Oscars still provide one of the biggest event-based brand opportunities for marketers looking to reach one of the almost 45 million viewers that tune in to see Hollywood’s best ham it up on movie’s biggest night. “The Academy Awards are one of the biggest nights for brands to advertise; companies spend m ...Read the full article