STUDY: African Americans Watch More TV, Multiscreen More

by David Cohen
African Americans watch an average of 10 hours of television per week, 1.2 times more than the overall U.S. population, and 56 percent said they are constantly active on other devices while watching, according to the latest research by IPSOS MediaCT for Facebook IQ. According to Facebook IQ, 67 percent of African Americans use mobile phones while watching TV, and 63 percent use computers.Read the full article