The Envelope, Please: Real-Time Marketing Winners and Losers From The Oscars

by Martin Beck
When it comes to real-time marketing, everything is not awesome. Jokes fall flat. Sometimes efforts are just pretty good. Other times they are terrible. Or embarrassing. Most RTM falls somewhere in the middle and that was certainly the case during the Academy Awards telecast Sunday night. With no major meme-producing moments like 2014′s record-setting selfie, brands had to g ...Read the full article