7 Paths of Persuasion: How to Easily Generate the Buying Impulse

by Jesse Aaron
Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed to 285-305 forms of advertising a day, 76 of which we notice.Read the full article

New Bell's South Africa TV Ad -- The Reader

The new Bell's TV commercial features a father whose intrepid spirit demonstrates just what it takes to be a true Man of Character. For more from Bell's Whisky join our Facebook community: https://www.facebook.com/bellswhisky To watch the making of this ad click here: http://www.youtube.com/watch?v=wkE-cbwhhNA Director: Greg Gray, Velocity Films Production House TV Producer: Helena Woodfine Group Chief Creative: Alistair King Executive Creative Directors, King James: Devin Kennedy / Matt Ross Creative Director, King James: Mike Wilson Art Director, King James: Cameron Watson Agency TV Producer: Caz Friedman Client Service: Sheri Cook