An Analysis of Why Video Ad Campaigns Take Off

If you go to YouTube and search "cat video", you’ll very quickly see that the top results have tens of millions of views. The majority of these snippets were recorded in someone’s living room with a smartphone—they were just for kicks. Nobody spent a dime on marketing or building an audience around these videos. It just kind of happened.Read the full article

World's Toughest Job - #worldstoughestjob - Official Video

Unlimited hours. No breaks. The most important job is also the world's toughest job. Add to the conversation, click to Tweet: To add to the unending list of requirements visit: From American Greetings and Cardstore.

GoldieBlox vs. the Big Sister machine (feat. Metric, "Help I'm Alive") Help us break the Big Sister machine. Find out how, plus behind the scenes. Imagine a world that’s colored in pink, where all girls look and act exactly the same. Role models on big screens tell them that being pretty is their primary purpose. Beauty reigns supreme. This world is not so far fetched …. One fashion doll is sold every 3 seconds. Research shows that girls who play with fashion dolls see fewer career options for themselves than for boys. It’s time for girls to have options. It’s time for us to take action. Girls’ feet are made for high-tops, not high's time for change. In 2014, GoldieBlox breaks the mold with an action figure for girls. ------------------------------ ABOUT GOLDIEBLOX ------------------------------ At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls' strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things. In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8. Construction toys develop an early interest in these subjects, but for over a hundred years, they've been considered "boys' toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers. What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike. We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way. ----------------------------------------­--------- ABOUT DEBBIE ----------------------------------------­--------- Debbie Sterling is the founder and CEO of GoldieBlox. She never knew what engineering was until her high school math teacher suggested she pursue it as a college major. Debbie couldn't figure out why her math teacher thought she should be a train conductor! Nevertheless, she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of "disrupting the pink aisle" with a toy that would introduce girls to the joy of engineering at a young age. ----------------------------------------­--------- CREDITS ----------------------------------------­--------- Created By: GoldieBlox Lightning Bottler: Beau Lewis Director: Megan Griffiths Producer: Lacey Leavitt Produced by: Society Music: Metric “Help I’m Alive”, courtesy of Metric (Emily Haines & James Shaw) & BMG Music Special thanks to: Reel Grrls

Inspired by Mod, by Rimmel London

Ready to go retro? Rimmel London is celebrating the mega mod style of the 60s, which is back in a big way. Rimmel has created a series that showcase the legacy of mod culture and feature some of the style's biggest fans. In this episode, "Inspired by Mod," we're introduced to some lovely Londoner ladies who integrate this fiercely feminine mod look into their daily style. Featuring: Whinnie Williams The Meyer Dancers Carlotta Cardana Music by Ryan West Bold, wide-eyed looks courtesy of ScandalEyes Retro Glam Mascara. Do you rock mod-inspired fashion and beauty while adding your own spin? Show Rimmel London your retro look using #ModMonday on Twitter, Instagram or Tumblr for a chance to win prizes each week, including a trip to NYC to see Britain's hottest boy band! Visit Rimmel London's Tumblr for more mod beauty inspiration here: