CEI 105: Newsjacking with David Meerman Scott

by Felicity Fields
Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made it popular about two or three years ago.Read the full article