Copyranter: How to make great creative content in 10 not-so-easy steps

Mark Duffy has written the copyranter blog for 10 years and is currently an unemployed but freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. I get asked this a lot these days, especially by young “content” managers: How do you do that mysterious “concepting” that you old-school ad guys do, Mad Man Copyranter? Drink rye, smoke ...Read the full article