How the Kardashians, Howard Stern, and Tyler, the Creator Are Embracing Owned Media Over Social

by Dillon Baker
1.61 million. 2.28 million. 29.3 million. Those are the follower counts that Howard Stern; Tyler, the Creator; and Kim Kardashian have cultivated on Twitter. That’s not surprising: All three have built loyal fanbases that follow their every move, their personalities veritable media empires onto themselves.Read the full article