Is No One Viewing Your Ads?
Do you want your ads to be 100% viewable? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of three parts, discover why Ted likes his big cat pillow, what’s new with engage:BDR and their partnership with Floor 6, and how you know that the inventory offered is 100% viewable. Also find out how this removes the risk of fraud, why you can be assured that it’s not bot traffic, and what a 100% viewable ad actually looks like. To contact Ted email him at Ted@engageBDR.com.
Who is Seeing your Banners?
Ads that are 100% viewable are more effective than what most SSPs are selling today. Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the second of three parts, discover one more example of a 100% viewable ad (you’re looking at it through the entire interview), what it means to your bottom line if your ads are only 20% viewable, how it affects your CTR, conversions and other metrics, how it compares to sending email to fake addresses, and more. To contact Ted, email him at Ted@engageBDR.com.