Magna Global ventures further into ‘programmatic TV’

by Lucia Moses
Programmatic advertising is slowly but surely coming to the hidebound and wary world of TV, if on TV’s own terms. The latest example comes from IPG Mediabrands unit Magna Global, which is announcing Feb. 24 that it has formed a consortium with 15 cable networks including Fuse, Ovation and Reelz, across which it will enable automated buying of TV inventory with the application ...Read the full article