Marketers Still Can’t Measure Social Media ROI, Says Study

by Shea Bennett
How do you measure social media return on investment (ROI)? It’s the age-old question. And according to one new survey, marketers still haven’t figured it out. While 87 percent of business to business (B2B) marketers use social media, less than one in five (17 percent) can prove clear ROI, reveals a November 2014 s ...Read the full article