Moving Customers Down the Funnel: Can it Really be Automated?

Executive's Corner, Owned Media, Technology The sales funnel is about as old as time, in one way or another. Yet, despite its seemingly immortal existence, most companies struggle to identify, predict and perfect their approach to moving customers from lead to close. How can something so crucial to a business’ success still be so mystifying? Sales cycles can range in lengt ...Read the full article