Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

by Marcela De Vivo
Penguin panic is now pretty widespread across the Web. Almost every SEO enquiry that we receive goes something like this: "I’d love to build links to improve my rankings, but I don’t want to get penalized. What can I do?" Most people don’t realize the importance of preemptive backlink audits. Once people come to us with a penalty, recovery is tedious, difficult, and can have ...Read the full article