Tuesday Ad Text Tips – Back to Basics: Benefits, Features & Calls to Action

In today’s Tuesday Ad Text Tips, were getting back to basics with three of the most essential components necessary for creating persuasive search ad copy: benefits, features, and calls to action. 1. Benefits First: What’s in it for me? – In order to develop marketing messaging that truly resonates with consumers, it’s important to first put yourself in their shoes.Read the full article