Using Personas to Drive Quality Traffic: An Interview With Grant Simmons,

In the fourth of a series of interviews with speakers leading up to ClickZ Live New York, Grant Simmons from gave SEW's sister publication ClickZ some all-important tips on how to think about using personas to drive quality traffic to our websites. ClickZ (CZ): Tell us a bit about you role at and what you’re tasked with achieving for the brand.Read the full article