Without Ellen’s Selfie, Oscar Tweets Fall By Nearly 50%

by Martin Beck
Turns out Ellen’s selfie is a very tough act to follow. Without anything like the impromptu-yet-staged photo opp during Sunday night’s Academy Award telecast, Twitter experienced a dramatic decrease in Oscar-related tweets. Last year, Twitter users sent 11.2 million tweets; this year the total was 5.9 million, according to Nielsen’s Twitter TV ratings, a decrease of 47%.Read the full article