WSJ vs. Bloomberg: A tale of two marketing campaigns

by Shareen Pathak
The Wall Street Journal has tapped and Tory Burch to help sell itself. A new consumer-focused ad campaign positions the paper as the publication for ambitious and successful readers who may not have time to do much — but make the time to read the Journal. The campaign, created by The&Partnership agency, will also feature Mike McCue, CEO of Flipboard and Zhang Xin, CEO of SOHO China.Read the full article

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