The Wall Street Journal has tapped will.i.am and Tory Burch to help sell itself. A new consumer-focused ad campaign positions the paper as the publication for ambitious and successful readers who may not have time to do much — but make the time to read the Journal. The campaign, created by The&Partnership agency, will also feature Mike McCue, CEO of Flipboard and Zhang Xin, CEO of SOHO China.Read the full article
Make Time for The Wall Street Journal
People who don't have time, make time to read The Wall Street Journal. Learn why will.i.am subscribes to The Wall Street Journal. Visit www.wsj.com/will for more, and tell us why you read The Journal on social with #MakeTime.