How Search Engines Work, Part Two

Imagine you love jaguars. You have a blog about jaguars. You publish seven times a week about jaguars. On your site, it’s jaguars all day and all night. But Google doesn’t seem to know you exist. What gives? The problem is Google can’t tell if you are an authority on the car, the animal, or the older-woman variety — because you write about all three. Not good.Read the full article