A ‘Media Not Marketing’ Case Study: The Rise of Chef Tim Anderson

How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize? Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011. Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the UK.Read the full article