About Pages: How to Fascinate and Engage with Just One Look

If you want your website’s About page to work, you have to answer one crucial question. And no, the question isn’t, “How many years have you been in business?” It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.Read the full article