How to Create Exquisite Subheadlines

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex. Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger. And now she is scrolling down the page, evaluating whether or not she wants to invest time in reading this article of yours.Read the full article