The Beginner’s Guide to Writing Bullet Points That Work

Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else … In the online attention economy, studies show us that readers behave in very predictable ways. They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page, looking at the sub headlines and slowing down at the bullets.Read the full article