The Anatomy of a Hyperlink That Woos Readers

Links are hugely important for the web. In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page. On a micro level, though, from the reader’s perspective, links also serve as one more of these landmarks that stand out for the reader as she surv ...Read the full article