How Not to Be a Dirty, Rotten Spammer

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us. But not all spam is created on purpose.Read the full article