Mozinar Recap: Integrating Analytics & CRM Systems

by Michael Wiegand
This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned a few articles at the beginning tha ...Read the full article