Why #VanityMetrics Are Worthless (and What Really Matters)

It’s been a bad couple of weeks for Web 2.0. The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.Read the full article