10 Common Pitfalls of Product Launches and How to Avoid Them

by Neil Patel
You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those risks seem especially high.Read the full article


  • 8 Elements Of A Robust Product Launch Strategy

    forbes.com - 7 readers, 126 Tweets - Great companies are launching new products on a regular basis. But not every product is a smashing success. I’ve launched several products, some of which were successful, and some which weren’t. According to the Marketing Research Association, only 40% of developed products make it to market. Of those 40%, only 60% [...]

  • Unique Selling Proposition (USP)

    entrepreneur.com - 7 readers, 84 Tweets - The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition - Small Business Encyclopedia